Presidential polls and the news media edited by Paul J. Lavrakas, Michael W. Traugott, and Peter V. Miller.

ISBN 0813389437 (hardco
Presidential polls and the news media edited by Paul J. Lavrakas, Michael W. Traugott, and Peter V. Miller.
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Presidential polls and the news media edited by Paul J. Lavrakas, Michael W. Traugott, and Peter V. Miller.

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Book's title: Presidential polls and the news media edited by Paul J. Lavrakas, Michael W. Traugott, and Peter V. Miller.
Library of Congress Control Number:95012277
International Standard Book Number (ISBN):0813389437 (hardco
System Control Number:10942665
Cataloging Source:DLC, DLC PMC OrLoB-B
Geographic Area Code:n-us
-
Library of Congress Call Number:HN90.P8 P74 1995
Library of Congress Call Number:HN90.P8 P74 1995
Dewey Decimal Classification Number:303.3/8/0973$220
Publication, Distribution, etc.:Boulder . Westview Press, (c)1995.
Physical Description:xvi, 279 p. : ill. ;, 24 cm.
Bibliography, etc. Note:Includes bibliographical references (p. 267-275) and index.
Summary, etc.:Most news media are "data rich but analysis poor" when it comes to election polling. Since election polls clearly have the power to influence campaigns and election postmortems, it is important that "spin" not take precedence over significance in the reporting of poll results. In this volume, experts in the media and in academe challenge the conventional approaches that most news media take in their poll-based campaign coverage. The book reports new research findings on news coverage of recent presidential elections and provides a myriad of examples of how journalists and news media executives can improve their analysis of poll data, thereby better serving our political processes.
Personal Name:Lavrakas, Paul J.
Personal Name:Traugott, Michael W.
Personal Name:Miller, Peter V.
Rubrics: Public opinion
United States
Public opinion polls
Presidents
Election
Mass media
Political aspects
Press and politics


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